How to Make Money on TikTok – 8 Proven Strategies

TikTok isn’t just a platform for viral dance challenges and funny skits anymore. It’s a goldmine of opportunity for creative minds who know how to transfix an audience. With over 150 million active users in the US alone, TikTok offers a massive stage to build a fanbase and turn your passion into profit. But how to make money on tiktok?

This guide will equip you with the knowledge and strategies to become a bona fide money-making machine on TikTok.

Understanding Your Audience

Freepik | frimufilms | TikTok, dominated by Gen Z, comprises 62% of its users.

Unlike other social media platforms, TikTok boasts a predominantly younger demographic. Gen Z reigns supreme, making up a whopping 62% of the user base. However, millennials are catching on quickly, so staying ahead of the curve and catering to a broader range could be a strategic advantage.

8 Powerful Strategies on How to Make Money on TikTok

Here are 8 powerful strategies to transform your TikTok presence into a profitable venture:

1. Join the TikTok Creativity Program (Formerly Creator Fund)

Launched in May 2023, the TikTok Creativity Program rewards creators with access to exclusive features and monetization tools based on their viewership and engagement. If you’ve amassed at least 10,000 followers and garnered over 100,000 authentic video views in the last 30 days, you might be eligible to join this program.

2. Become a Merch Maestro

Ever notice how dedicated fans love sporting their favorite creator’s merch? TikTok allows you to capitalize on this trend by selling your own branded products. Whether you’re a comedian, a musician, or a dance guru, there’s a way to turn your content into cool t-shirts, phone cases, or even tote bags.

With a variety of print-on-demand services available, creating and selling merch is easier than ever. Plus, it fosters a deeper connection with your fans and promotes your brand organically.

3. Go Live and Get Gifted 

Freepik | tonodiaz | TikTok allows you to earn money via virtual gifts sent during live streams.

Unlike most social networks, TikTok lets you leverage live streams to earn money through virtual gifts sent by your viewers. These gifts can be redeemed for real cash, making live sessions a lucrative way to connect and interact with your audience in real-time. Not only does it boost engagement, but live streams can also be a springboard for promoting other monetization avenues, like product sales.

4. Partner with Brands through the Creator Marketplace

Forget awkward cold-calling! TikTok’s Creator Marketplace simplifies brand partnerships by connecting creators with relevant brands. This platform acts as a matchmaker, allowing brands to browse content made by creators open to collaboration. It streamlines the process for both sides, making sponsored content creation a breeze.

5. Create In-Feed Ads and Reach a Wider Audience

While organic marketing is powerful on TikTok, paid advertising can take your reach to the next level. With TikTok Ads Manager, you can create engaging in-feed ads that seamlessly blend into your viewers’ “For You” feeds. The best part? These ads can be laser-targeted towards audiences most likely to resonate with your content or products.

6. Harness the Power of Crowdfunding

Have a groundbreaking project or creative idea? Crowdfunding platforms like Kickstarter and Indiegogo can help you raise funds from your dedicated TikTok audience. Whether it’s launching a new product line or funding a special event, crowdfunding allows you to tap into the generosity of your fans and turn their passion into financial backing.

7. Collect Tips with Ease

tipeee.com | Tipeee and Buy Me a Coffee provide fan-friendly support for your creative ventures.

Looking for a quick and simple way to accept donations? Consider using a tipping platform. These services function like virtual tip jars, allowing viewers to show their appreciation for your content with a small donation. Platforms like Tipeee and Buy Me a Coffee offer a user-friendly way for fans to support your creative endeavors.

8. Build a Loyal Community with Subscription Services

Subscription platforms like Patreon allow you to generate consistent income by offering exclusive content to your most dedicated fans. By setting up membership tiers with exclusive perks, you can reward your biggest supporters while creating a sustainable revenue stream.