Russell Crowe Managed to Turn his Sad Divorce Auction into a Mega-event worth Millions
Sotheby’s recent catalog on its recent “The Art of Divorce” auction, for prospective buyers contained images of items for sale, such as an antique violin, a jock strap made of leather, a replica Roman chariot, etc. But the striking cover photo of Russell Crowe – the international celebrity – donning a tux and grinning, holding a tumbler of scotch up to the viewer as if to say, “Cheers” about the event!
Scheduling the auction on April 7, his birthday and his 15th wedding anniversary with now ex-wife Danielle Spencer, Crowe played out the final stages of his divorce with stunning effect. The auction, a sure success, offered the public access to his personal valuables and memorabilia. In this celebrity-crazy age, every investment banker desires to place the breastplate of Maximus on his office wall!
Auction on Facebook
Facebook live-streamed the auction, delicately balanced between being a formal sale of valuable items and an irreverent forum, in case Crowe, despite his artistic pretensions and unwanted Rolex watches, came across as inaccessible and haughty. The Facebook feed opened with a screen reading “Commencing shortly,” in a font ironically resembling a wedding invitation. The word “Commencing” included a flash of cartoonish dollar signs across the screen followed by the catalogue-cover image of Crowe in his tux with the music performed on the antique violin used in Master and Commander. A professional demonstration of a 1965 Gretsch 6192 “Sunburst“ guitar and 2004 Gretsch Brian Setzer “Hot Rod” guitar, followed as both were for sale. The auction hall was revealed and bidding began, conducted by tuxedo-clad auctioneers.
Crowe introduced all featured lots, a standing ovation followed, and then a lady started singing Happy Birthday to him and a lot of frenzied activity followed… for five whole hours. As the auction concluded, the leather Cinderella Man jock strap sold for $6,500, when it was estimated to sell for $460. Maximus’s (from Gladiator) breast plate sold for $117,000, almost $100,000 more than the asking price. The top seller was the 1960 painting ‘The Suitor’, by Australian artist Charles Blackman for $337,000. When it ended, the Facebook feed registered 34,000 views, and Crowe’s charity of choice, the Australian Children’s Music Foundation, was paid handsomely. Taking stock, Russell Crowe, like any other Aussie bloke, got rid of some old junk, having held a garage sale at home.
Rationale for Excesses
Afterwards, Crowe tweeted to his 2.76 million fans: around $3.7 million and a bunch of things he didn’t want to sell were coming back home; not a bad hourly rate for “a five-hour shift.” Crowe gives much away about himself in that simple tweet, as if his overtly theatrical auction was pretty muck like a show of its own. Totally tongue-in-cheek, and a regular trait of Australian actors who become successful overseas but still constantly do regular work to remain grounded; Crowe maintained that illusion over the multi-million-dollar auction without revealing why both parties had been negotiating the divorce since several years. Strip away the moolah, glamour and self-deprecating theatre, what remains is a five-hour film résumé with glimpses of his personal taste with the in-depth autobiographical treatment that you usually get after one dies!
Where Is It Better to Invest Money in
Asking the question of where it is better to invest money in, everyone wants to get the maximum income and reduce...October 5, 2021
Breaking Down the Seven Lies Bitcoin Fans Tell Themselves
The meteoric rise of Bitcoin’s value (and its subsequent relative fall) did wonders in intensifying attention to the controversial cryptocurrency’s—in fact, all...October 5, 2021
Celebrity Parenting Hacks Revealed: Some of These are Just Brilliant – Part II
Celebrity parents do not shy about their parenting qualms, as they have numerous fans and followers, who could learn a thing or...October 4, 2021
Choosing A Credit Card
We all know that the huge and harsh competition between credit card companies is in full swing nowadays. On the one...October 4, 2021
Kylie and Her Anti-Snapchat Tweet Shows that Stars Can Influence Stocks – for Better or for Worse
The rise of the social media and in celeb activities, increasingly play a major role in the stock market. Celebrity endorsements...October 4, 2021
Why are So Many Americans Losing Their Homes?
The typical American dream is to have a nice home with all the creature comforts one could possibly need and, perhaps,...October 4, 2021
Online Business: 14 Steps to Start Your Business (Part 2)
Step 9. Build Your Brand Start to think up domain names as soon as you decide on the direction of your business....October 4, 2021
It’s Not Just You, 10% Members of Congress Are Still Paying Back Student Loans
Over 44 million Americans collectively hold an estimated $1.5 trillion worth of student debt and virtually none are immune to this...September 30, 2021
Where Can You Invest Money in A Crisis to Ensure You Do Not Lose
Where to invest money in a crisis – this question is asked by every third person on earth, but not everyone...September 30, 2021